WEB Dubois and Booker T. Washington A Comparative...

W. E. B. DuBois and Booker T. Washington W. E. B. DuBois and Booker T. Washington were both highly intelligent African American men who wrote about the disparities between the lives of whites and blacks in the United States during the nineteenth and into the twentieth centuries. Each man saw the way in which his fellow African Americans were being treated by the white majority and used their intelligence and persuasive skills to bring attention to this very serious issue. Both men fought for equality through nonviolent protest and the application of logical argument and reasoning in order to better their lives and those of their social and ethnic brothers. Despite their shared goal of racial and sociological equality, the two men had very different ideas about how equality would be achieved and about what the African American community should or ought to expect in terms of actually obtaining that equality. One of the primary differences between DuBois and Washington was in the ways they believed equality would be achieved. DuBois believed that political change was the first step in achieving equality. If the black populous worked on economy only then they would perpetuate the stereotypes that white people place upon them. By accepting racist and prejudicial viewpoints, the African American communities were affirming their inferiority to the white majority. Only through political equality, for example the right to vote, could men enact any real or meaningful social and

Samsung Company Analysis Free Essays

Introduction Samsung Electronics is one of the world’s largest semiconductor manufacturers; Samsung Electronics is also South Korea’s top electronics company. It makes many kinds of consumer devices, including DVD players, digital TVs, and digital still cameras; computers, color monitors, LCD panels, and printers; semiconductors such as DRAMs, static RAMs, flash memory, and display drivers; and communications devices ranging from wireless handsets and smart phones to networking gear. The company, which is the flagship member of Samsung Group, also makes microwave ovens, refrigerators, air conditioners, and washing machines. We will write a custom essay sample on Samsung Company Analysis or any similar topic only for you Order Now Nearly half of sales come from the Asia/Pacific region. Top industries for Samsung Electronics Co. are memory chip and module manufacturing, communications chip manufacturing, wireless telephone handset manufacturing. ? Samsung is no longer the company that it used to be, it is a company that has put in a lot effort and money for changing its reputation. Today, Samsung is striving and growing into one of the most successful companies ever. It has an extensive product line that caters to many different people. It no longer operates on low profits; it’s striving on the highest. Sales Preparation MarketValue160834. 8asof 2012-11-09 FiscalYear-EndDec 2011 Sales (mil)104,155. 453 2011 Employees101,970 EmployeeGrowthPercent6. 6% Assets (mil)101,260. 188 NetIncomeGrowthPercent-25. 94% SalesGrowthPercent5. 2% Income Statement201120102009 Revenue$104,155. 454$99,004. 037$77,007. 137 GrossProfit$26,216. 298$30,225. 083$18,331. 443 OperatingIncome$10,088. 036$13,163. 092$5,445. 767 NetIncome$8,646. 132$11,674. 559$8,277. 33 Diluted EPS$28. 8$39. 04$27. 96 SWOT analysis A good SWOT analysis can help the company and competitors place themselves in the market wisely. Therefore, let us look at the SWOT Analysis of Samsung to give an idea of how the company is operating in the world. Strengths †¢ Samsung has a wide product range, which allows them to grab ample market share from various markets. This allows Samsung to not only earn a high return but it also allows them to diversify their risk and failure †¢ According to many magazines, Samsung holds a significant portion of the market share in nearly all its products. †¢ Samsung is a reputed name and many people are familiar with it around the world. †¢ Samsung has won many awards on its high quality products. Samsung has the ability and resources to use the latest technology and offer new and exciting features frequently. †¢ Samsung has won many awards due to its ability to make innovative, sleek and slim products †¢ Samsung has set up many production plants in low cost locations, thus they save on cost of production significantly. †¢ Samsung recently has attract ed ample positive press, thus its reputation continues to grow and has a positive impact on the operations of the company. Weaknesses †¢ Samsung never introduces a new design on its own, it always waits to attack it’s competitors. Thus, it missed the first mover advantages. †¢ Samsung does not charge high price for its products, therefore often people relate the low price to begin a supplier of low quality products. General perception supports that the higher the price, the higher the quality of products. †¢ Many Samsung products are not user friendly, therefore consumer often hesitate to switch to Samsung products even if the price and quality is exceptional. †¢ Samsung does not focus on a specific niche; it offers its products to the mass market only. Samsung does not create its own software therefore it often relies on other sources to complete the products. †¢ Samsung faces immense competition from new companies and online companies. †¢ High set up and operation cost for such a company. Opportunities †¢ Samsung should make an active effort to offer unique products to customers, in order to grab more market share. †¢ Samsung could start creating software’s for their hardware devices and reduce outsourcing. †¢ Samsung could launch sub brands to the company, with new and improved strategies. †¢ Samsung could launch in countries to tap the needs of consumers. Samsung could open more stores to serve more customers. †¢ Samsung could make an effort to launch creative products first, rather than after its competitors. †¢ Samsung could increase its product variation in its products. †¢ Samsung should participate in product development and attract more customers. It should also consider participating in various events to attract attention. †¢ Samsung could offer additional services to retain existing customers and attract new ones. †¢ Increase in the need for mobile phones, Samsung could exploit this need well. Threats †¢ Samsung has linked product lines, which means that if one product line fails due to its own reasons other product lines will also suffer. †¢ Samsung is very scattered; it controls and operates different products while its competitors use their resources and effort on one segment only. Diversification takes a lot of effort and attention. †¢ Samsung has set up production plants in low cost areas, which are subject to ample political and economic instability. These instabilities can have an impact overall company it the crisis gets unmanageable. Samsung is facing threats from many other low cost companies. †¢ Various companies have realized the importance of advertising, therefore Samsung will be subject to a lot more competition as advertising creates and draws attention of consumers. †¢ Countries all over the world are experiencing a high cost due to high inflation rates in most locations. †¢ Many government legislations are now active against the innovative technology due to health and mental concerns. Samsung vs. others On the Kazakhstani market Samsung has various competitors as LG and Sony. All three companies are strong, despite Samsung takes almost a half of market share. Still Samsung has lots of thing to work on here, in Kazakhstan. I have made an analysis of all three web sites of Samsung, LG and Sony, compared them and indicated Samsung’s weak sides. Samsung. com/kz Samsung doesn’t have a local web site in Kazakhstan. While entering it for the first time system asks to indicate your location. When choose Kazakhstan, Russian language is chosen by default. It is also worth to mention that in Kazakhstani version of website Russian is the only language, Kazakh is not represented. Generally web site is not very easy to use, even though most of major stuff represented on the main page. The problem is that in order to find an item customer is really has to search for it, using all these tabs and vertical search. Customer cannot just browse web site without knowing what exactly he wants. The main page represents new Samsung products as Samsung Galaxy Note II, Smart TV sets, etc. After clicking on the product you’d like to buy it immediately redirects you to product’s profile page where presented all the information about it, including Store Locator. The problem with this locator that it works only in huge cities, engine does not allow to narrow search to smaller towns or districts. So, for example, if I live in Almaty and I want to buy smartphone, web-site will give the list of all distributors located in Almaty, not the nearest to me. Also, it doesn’t show the prices and discount that different distributors have. Instead they offer to call them by ourselves. The possible reason to this is security issues that require lot of financial investments. Also profile page contains the feature called â€Å"Compare with other devices† where you can choose up to 5 devices and compare it in terms of technical characteristics. But this is all that Samsung offers as pre-order feature. They do not have any video review of products, 3D models of them, panoramic photos and many other things that could possibly engage them with new customers. Samsung actively works on creating local brand communities as on Twitter, Facebook and YouTube. With help of those communities they try to engage together all Samsung current and possible customers. Another option that web-site introduces is collaboration with KupiKipon company, which provides coupons and discounts on selected Samsung production. To become a participant, customers, firstly, have to enter into Samsung Premium Club, only then all features as KupiKupon will be available, as well as many other options like discounts for AirAstana, service of Toyota service Center, etc. Sony. kz Web site of Sony has Kazakhstani domain and as well as Samsung’s web site, it has not got any possibility of changing language to Kazakh or English. Web site is also quite easy to use, I would say much easier than Samsung’s. When customer wishes to buy something every step is structured and clear, so search engine is well organized and works nice: 1. He has to define what exactly he wants to buy. Whether it is TV or Walkman 2. He is given a list of different series of different price categories. He has to make another choice. 3. Then system provides him with a list of all, for example, Walkmans of specified prices and year of production. Price is also included but in rubles, not in tenge. The feature of comparison of different phones and cameras also presented on this web site. Sony also does not have feature of buying online and store locator, no list of distributors and anything that could somehow get interest of Kazakhstani customers, seems like the web site is made for Russian customers with domain name . kz. Sony runs technical and customer support program that allows Sony production owners to upgrade, fix their gadget almost for free. They have created various brand communities in different social network in order to gather together their old and new customers, organize contests and actions. LG. kz The web site of LG is pretty similar to Sony’s, especially in terms of search engine: it is very easy to use it. First of all the structure of site is very different from previous two: it all compact and arranged from left to right, so we do not have to scroll page up and down. The main page is divided on three parts: left, central and right. The first ad the last never changes, like a banner ad, they represent the list of production, vertical search and news and actions respectively. The central part is the most active, like a working are, where customer can look through products he chose, compare them and make a final decision. But in comparison to Sony and Samsung only limited line of production is presented on their web site – only latest models. As LG has a domain name . kz, still default language is Russian and no possibility to change if to any other, only if change the location. Also as two previous web sites, LG does not have an option of buying production online (direct distribution). As it was mentioned earlier, this option might not be used because of very high financial expenses. So web site has only one direct task – to introduce new production to public. As well as Sony, LG has not got any information about it distributors or shops. LG works a lot on CRM: they create brand communities on different social networks, provide customers with free OS upgrades and free application for their phones, microsite for SMART TV owners. Also they were the only who presented option for slow Internet connection, possibly aware of bad Internet in Kazakhstan. Customer relationship management (CRM) We are looking on internet strategy of Samsung Company. So, CRM in this case should not only manage a company’s interactions with customers, clients, and sales prospects, but also use technology, internet to organize, and synchronize business processes. The goal is to find new clients, and safe those which company already have. Looking on the brochure that we received from representative of Samsung in KIMEP, we can make conclusion that now we know some characteristics of described printers, but nothing where to buy it. So, customer have to do it own research, to find where he could buy a product in which he is interested. Moreover, the lady that was representative is just from event agency. She cannot tell anything about the product in which students were interested, but which were not presented on the stand and material she learned. This small research showed us how it is hard for customers find the shop were to buy the product they need. For sure it is cheaper to pay once lady from the agency for representing the material, rather than open department dealing with this. But, we thing department will be more productive, because they can answer on more questions, than just learned. Or not spending more money lady-representative can refer to the site, where customer can find more information about interested product. Also, site should be written on the brochure. Recommendations While researching Samsung site, we found that company does not represent online shopping or delivery services as all sales go trough distributors and Samsung don’t interfere into contact between customers and dealers. Samsung has no official shop in Almaty or any other cities of Kazakhstan. As we understood their main aim is dealing with promotions, PR, advertisement and publicity. In Kazakhstan many products that are resell by disturbers always have special additional price that have a huge difference between initial and final prices. It would be a good idea if Samsung on their site near the products placed their prices so customers will know at first hand the cost of the product. On the other hand it could cause discontent of distributor since clients choose negotiated price of other dealers or no profit will be gained. Samsung in advance can discus and find the optimal additional price for distributors so both customers and dealers will be satisfied. Here is the situation; Customer is surfing Samsung site to find the product he or she liked and willing to by right away. Site provides all dealers addresses and contact numbers and this entire list is about50 shops around one city. Customer need to find on the Google maps of any other gadget where these shops located. While processing all the Almaty streets aspiration can go away and company loosing a potential client. We suggest directing present location of the customer and pick out top 5 closest shops to get product they like. No need for searching and finding out which store is right next to your location. This novation facilitates search and willing to own Samsung products. Any tracking for products creates a desire to possess and enjoy them. Samsung can create online delivery through dealers just right on their site. No potential customer is missed and no dealer left without profit. This ability gives a client to choose any dealer and store he liked and order the product without leaving home. Another convenient option would be listing all Samsung goods dealers have in the moment. It can ease life and prevent the buyer in the way there will be no need to have a long ride to the store and find out that good you need is out of stock. Very often happens the situation when a client came to buy a Samsung product but because it is out of stock shop assistance offer goods of other companies, which is detrimental for Samsung sales. The main aim of dealers is to make a potential customer buy and if there is no special product he or she needs they can easily find a substitute as the world of technology is extensive and easily replaceable. Process improvement What makes Samsung’s potential customers to enter the site and search it further? Most important page on the whole website is main page. It makes client be interested in products company offer. In our previous group research of Samsung we found out that main page of the company is not attractive at all. Here are some solutions how to make it more catchy and favorable: 1. Customers should be informed with updated news or special offers the first thing. Samsung needs to update this information daily so buyers see that company is alive, it is operating ever day and care to hold customers on the site. 2. We noticed a very huge mistake of designers of the site that all pictures allocated are so not real and it’s hard to see how actual products look like. Nowadays, most of the sites that provide any selling activity make the goods look very realistic as if you are shopping in the mall and see the product, e. g. 3D pictures can create this visual effect. 3. Forum is also another important part of the web site as here customers can discuss their complaints, whether they like the product or they don’t, get some new ideas to improve the site and marketing strategy. It brings benefit to both visitors and company. Visitors can find for themselves the product that suits them the most, advantages and disadvantages, write critique, review and so on. Company gets new ideas, fix errors or mistakes, and see how people react to some updates of the goods system. 4. Our group has conducted an independent research about Samsung and LG companies to understand how these two companies maintain customer relationship management and meanwhile provide service for its customers. We have gone to one of the retail stores representatives of both Samsung and LG which is serving as distributor at the same time and pretended to be secret buyers. We were just like ordinary buyers who were interested in purchase. As the result, we created a list of statements and criteria that for our opinion are important when choosing an electronic company. In the table below we have rated them on the following criteria and identified to what extend do we agree with the following statements about Samsung and LG customer service representative. SamsungLG GoodAveragePoorGoodAveragePoor Selection of productsVV Quality of productVV Price of productVV AdvertisementVV Recommendation of friends and relativesVV Store layoutVV Guarantees/WarrantiesVV Online shop VV Convenient LocationVV Brand name recognitionVV Service CenterVV AgreeNeutralDisagreeAgreeNeutralDisagree The staff is friendlyVV The staff is patientVV The staff is politeVV The staff is responsiveVV The staff has listened carefullyVV The staff has sufficient product knowledgeVV Conclusion Samsung is well known company. We think that using our small research and recommendations this company will be closer to customers by itself, not just through retailers. Solutions about their web site will make company more attractive to customers. Finally, brief information about the company in the beginning of the paper will help reader to make clear understanding about company products and processes. How to cite Samsung Company Analysis, Essay examples

Management and Sustainable Development †MyAssignmenthelp.com

Question: Discuss about the Longitudinal Management and Sustainable Development. Answer: Introduction: Corporate social responsibility (CSR) is the buzzword in the corporate world across the globe and it is no different in New Zealand. The CSR is also known by names such as corporate responsibility, corporate citizenship, corporate conscience, and responsible business. In fact CSR is management tool used in business where the business entity promotes activities aimed at contributing to society and environment positively (Blowfield, Murray, 2014). In the simplest form a company can promote CSR activity by making donation to charity. The other way in which a company can undertake CSR activity is implementing waste recycling and reducing the carbon footprint that helps to protect the environment. Many companies undertake community projects like hospitals for the needy and funding schools that exhibit the social responsibility aspect of CSR. It is also represented in the way staffs are treated in the workplace and the management approach of the company (Blowfield, Murray, 2014). New Zealand is a country that is known in the world as being clean and green. This is owing to the fact that the country has limited population though in terms of land mass it is comparable to UK and Japan. But despite the image and adoption of public service and economic reforms in the 1980s radically, the initial uptake of CSR in the country is slow with no existence of legislator or investor imperatives (Newzealand.com. 2010). Corporate aiming to include CSR is found to be at various levels low sustainability that gives poor image in the international businesses and it is not clear how the uptake of CSR activities can be increased. The research would be conducted by the researcher to understand the future of New Zealand corporate social responsibility in International business. As the global warming is the main concern for business community across the world, it is equally important for countries like NZ to include CSR to promote sustainable business in the country and position NZ as responsible corporate in international business. The aims and objective of the research would be to understand the significance of corporate social responsibility in New Zealand and how the country makes policy for the company to promote sustainable business and make a positive image in the international business. What is the role of CSR in protecting the environment of New Zealand? What is the future of CSR in International business in New Zealand? How can CSR be integrated into corporate to benefit the society in New Zealand? The significance of CSR in New Zealand is reviewed with the available literature with special focus on the development of the CSR within two set of organization. The first one is the redesigning resource group (RRG) and it was established in 2000 with the objective of fetching the concept of natural capitalism as integral part of the operation process. The second one is the sustainable development reporting (SDR) that operated individually in association with New Zealand business council for sustainable development (Kelsey, 2015). Based on the experience of literature review a framework model is developed that ranked the corporate as facilitator, practitioner and champion, considering the progress made to date. Though it is stated by the organization that they are in the initial phase of a long term initiative, it is found the CSR philosophy is gradually getting implanted with the corporate culture in New Zealand. The New Zealand and CSR New Zealand is considered to be small country with a population of 4 million and density of population is low. The main contribution to GDP is made by export from two sectors namely agriculture and tourism products with 20% and 9% share respectively and both depict robust connection to natural environment. The country has highest supply of renewable energy in the developed countries sourced from hydro and geothermal (Kelsey, 2015). It stands at 30 % of consumer energy contributing to 63% of electricity generation compared to 6% of consumer energy in the case of Australia and USA But the argument is to what extent the clean and green image associated with the country has implication the corporate social responsibility. It is evident from the review of literature that legislation has no role in driving the corporate social responsibility. On the other hand New Zealand is known as the pioneer of the policy of deregulation and the public service economic reforms undertaken by the country was followed and monitored internationally. An argument made by corporate entity is the purpose of business is doing business so the environmental concern is not the responsibility of business and it is look out of government and legislation (Kelsey, 2015). Nevertheless, the current argument have criticized the corporate and their economic orientation and debated that the corporate social responsibility is the way to promote sustainable development and future of New Zealand in international business. It is also observed from the literature that New Zealand is dominated by the small to medium scale companies and 66% of the people in the country are employed in business enterprises with less than 50 staffs (stats.government.nz, 2002)). Such enterprises operating under resource constraint have no consideration for natural environment or social responsibility and merely operate to meet the legal compliance only (Blackman, Kennedy, Quazi, 2013). It is evident from the review of literature that corporate in the country are not in a hurry to adopt the recent global reforms of CSR that is followed by international business. There is also criticism from various sources that most of the CSR activity is tokenism or misguided till date with little effort towards sustainability in the true sense. But on the positive side, New Zealand is considered by the international business as country with lack of bureaucratic inertia, flexibility and innovation culture. The corruption at the level of governance in the country is low Thus taking the assumption that concept is implicit and accepted, the above mentioned attributes support the uptake of CSR philosophy in a better way in the future (Milne, Gray, 2013). The momentum is gaining wide support as the level of awareness related with the environmental hazard, social and cultural problems is growing and nature of complexity of governance responses adequately is understood better. To a great extent this support is the result of the healthy corporate governance model though traditional that came into force during the economic reforms that took place in the 80s that responded quickly to the deregulated environment (Milne, Gray, 2013). The response of New Zealand to the corporate social responsibility trend globally and the prospect of gaining shift in the paradigm owing to the adaptation to the change with relative ease should offer rich experience with better relevancy. New Zealand companies Case Study With partnership from government and corporate and supported by working group have undertaken research with the triple bottom line reporting related with the corporate social responsibility (Tregidga, Milne, 2006). As observed from the literature the framework of facilitator, practitioner and champion within the two groups explained above namely redesigning resource group (RRG) and the sustainable development reporting (SDR) in association with New Zealand business council for sustainable development is entrusted with the responsibility to decide both the process and drivers to promote the uptake of CSR in the corporate sector in a strongly deregulated environment with small and medium companies dominating in the country. The RRG designed a program where a group of companies in New Zealand work with the objective of improving the economy while taking care of the environment. The group operates with self funding to a great extent though some support is provided by the government and it involves five business entity that are forming part of this research and there are three more. They represent a broad spectrum of economy with cross section corporate from manufacturing, utilities, retail and professional services (Tregidga, Milne, 2006).. In the initial stage the companies were motivated by the principles of natural capitalism to restructure their products, services and organization. Some of the company also identified the natural step to be the agent for change with value. As the company participated in the program they were supported by the well articulated statements of buy in from the top management. This acted as the major factors in the change process. Apart from this there was also market advant age prospect available nationally owing to the early adopter on the part of the company. On the other hand New Zealand business council for sustainable development is alliance consisting of 40 major corporate working with common goal to promoting sustainable business and member of the World business council for sustainable development (WBCFSD). In 2001 to 2002 its SDR project was required to design a guide for business related with the sustainable development reporting for the 10 companies who are members (Sweeney, 2009). The companies represented a wide range and included Telecom, the largest listed company of New Zealand and oil sector BP Oil to agencies providing interface, a small business with eight staff only. In the context of the private sector companies related with the two groups, four of them namely the Warehouse, Snowy Peak/Untouched world, Hubbard Foods and Macpac has organization structure defined by director-owned and owner operated business and the change process in these companies were easy adopted to the management from the board level. For example the warehouse has become the fourth largest listed company publicly in New Zealand (Blowfield, Murray, 2014). The sustainability approach in the company has resulted in significant success. The energy management program of the company reported annual saving of US$1.5 million and it helped the control the carbon footprint in terms of emission. Hubbard foods another owner Director Company related with the breakfast cereals has adopted sustainability approach with niche marketing of homemade wholesome product and the company released its first sustainability report in 2001 (triple bottom line) by taking full page in the major daily. Thus from the review of literature related with the New Zealand, it is evident that the country is adopting to the corporate social responsibility in a slow way as corporate are not in hurry to implement the global wave of corporate social responsibility (Blowfield, Murray, 2014). But the lack of bureaucratic inertia, flexibility and innovation culture along with low corruption act as positive factor and with the awareness of environmental hazard and global warming, the uptake of CSR is improving. Thus the future of New Zealand corporate social in international business is toward a favourable trend. The researcher aim towards using appropriate tools for identifying techniques to understand the objective and aims in efficient and effective manner. It is an important part in the research process as it helps in using different methods for collecting data. It helps in getting insight on the data collection method that would be used by the researcher, sampling method, research approach and design and also ethical issues (Panneerselvam, 2014). Research philosophy is stated to be the belief a phenomenon that helps in analysing and gathering information by using it (Kumar, 2014). The three types of research philosophy are realism, positivism and interpretivism where the researcher chooses positivism philosophy. Positivism philosophy is believed to be stable in reality by describing and observing it from objective viewpoint. It is based on factual knowledge by gathering it from observation that is inclusive of measurement and trustworthy. The researcher would be having an independent study by having human interest in the present study. Research approach helps in enhancing and improving knowledge and skills level for having better understanding for achieving objectives and aim. The approach that will be used in the research study is undertaken in appropriate manner by working on specific study (Flick, 2015). The researcher would aim to work on the desired objective by making use of inductive approach. Inductive approach refers to using the research questions and exploring the phenomena from different perspective. It would be working from specific observations to theories and generalizations and it is also refereed as bottom up approach. There are two types of data collection method and they are primary data collection and secondary data collection. In this research it would be secondary data collection used to gather the required information (Panneerselvam, 2014). The researcher would search for the available literature from the journals, magazines, newspapers, books, websites and peer reviewed article both from online and offline material published on the subject. In this research the future of New Zealand corporate social responsibility in international business is the subject of research. The keyword is tool used to filter the search process during the research and it plays a significant role in secondary research to seek the relevant information related with the subject of research. In this research the key word would be corporate social responsibility, CSR in New Zealand, future of New Zeeland CSR, New Zealand CSR in International business (Liu, et al., 2006). The Boolean operator namely AND, OR NOT is used along with keywords to narrow down the search criteria. The articles collected from the search are further refined by using the inclusion and exclusion criteria so that more relevant articles are selected for the final literature review in the secondary research. The research needs to be conducted in an ethical way to make the findings of the research free from ethical issues. The researcher would consider the codes of ethics and laws applicable to secondary research. In context to secondary research the proper citation of the articles used in the literature is one of the major ethical considerations that need to be followed by the researcher (Sachdeva, 2009). The copyright issues and quoting any definition without proper reference can also result is ethical issues on the part of the researcher. The manipulation and misrepresentation of the information from the articles published would also would against the ethics of the research. Thus the researcher would follow the ethical consideration to make the research ethical. The corporate social responsibility is essential for New Zealand to improve the image of the country in international business. It will help New Zealand to understand the significance of CSR in achieving the sustainability and make the business entity to conduct the business by taking into account the social and environmental impact of the activities (Warhurst, 2011). The country is making a slow progress in the CSR philosophy and this research will create the awareness and thus it has potential to contribute to the knowledge in the area of CSR and sustainability. The potential problem faced by the researcher in this research is the limited knowledge to make the accurate interpretation from the collected data. The time factor is another major limitation that force the number of articles reviewed for the purpose of achieving the aims and objective of the research (Sachdeva, 2009). The lack of proper literature related with the subject also impacts the findings of the research. The researcher would complete the research within stipulated time and it acts as limitation on the part of the researcher to collect more data for better results. References Bebbington, J., Brown, J., Frame, B. (2007). Accounting technologies and sustainability assessment models. Ecological Economics, 61(2), 224-236. Blackman, D., Kennedy, M., Quazi, A. (2013). Corporate social responsibility and individual resistance: Learning as the missing link in implementation. Management Learning, 44(3), 237-252. Blowfield, M., Murray, A. (2014). Corporate responsibility. Oxford University Press. Flick, U., (2015). Introducing research methodology: A beginner's guide to doing a research project. Sage. Kelsey, J. (2015). The New Zealand experiment: A world model for structural adjustment?. Bridget Williams Books. Kumar, R. (2014). Research methodology. 1st ed. Los Angeles, Calif. [u.a.]: Sage Publ. Liu, F., Yu, C., Meng, W., Chowdhury, A. (2006, June). Effective keyword search in relational databases. In Proceedings of the 2006 ACM SIGMOD international conference on Management of data (pp. 563-574). ACM. Milne, M. J., Gray, R. (2013). W (h) ither ecology? The triple bottom line, the global reporting initiative, and corporate sustainability reporting. Journal of business ethics, 118(1), 13-29. Mullerat, R. (2010). International corporate social responsibility: the role of corporations in the economic order of the 21st century. Kluwer Law International. Newzealand.com. (2010).New Zealand Travel and New Zealand Business - The official website for New Zealand. [online] Available at: https://www.newzealand.com/ [Accessed 8 May 2017]. Panneerselvam, R., (2014). Research methodology. PHI Learning Pvt. Ltd.. Sachdeva, J.K., (2009). Business research methodology. Himalaya Publishing House. stats.government.nz). (2002).New Zealand Business Demographic Statistics as at February 2002. [online] Available at: https://www.stats.government.nz) [Accessed 8 May 2017]. Sweeney, L. (2009). A study of current practice of corporate social responsibility (CSR) and an examination of the relationship between CSR and financial performance using structural equation modelling (SEM). Dublin Institute of Technology. Tregidga, H., Milne, M. J. (2006). From sustainable management to sustainable development: a longitudinal analysis of a leading New Zealand environmental reporter. Business Strategy and the Environment, 15(4), 219-241. Warhurst, A. (2011). Past, present and future corporate responsibility: Achievement and aspirations. The responsible corporation in a global economy, 55-83.