Segmentation, Targeting, and Positioning Essay Example | Topics and Well Written Essays - 500 words

Segmentation, Targeting, and Positioning - Essay Example For this product, the targeted segment to deal with is sports clubs. The segment that has been targeted is sporting clubs within the locality where the entrepreneur seeks to start the company. By sporting clubs, reference is being made to soccer teams, football teams, hockey team, and rugby teams. Characteristically, most of these teams own private fields and pitches that are well gardened and parked with various grasses and flora. Constantly, these grasses and flora are mowed by the teams to keep them attractive and within standards where they can be used for the various sporting activities. It can therefore be said that the robotic lawn mower comes with a functionality that is directly focused on the needs of the sporting clubs, as far as their fields and parks are concerned. Another characteristic is that this segment often has institutionalized organizational structure that put staff in charge of finance and accounting. What this means is that by targeting them, the entrepreneur and the company will be dealing with them on a business to business basis. The reasons for selecting the targeted market are directly reflected in the major characteristics that have been given about the segment above. In the first place, the size and number of these sporting clubs would mean that there will be a readily identified market for the robotic lawn mower. Indeed, the more the machines are sold, the more likely the company will be expanded. It is therefore important to choose this segment which guarantees ready market due to the type of business in which they are engaged in. Again, the financial risk in dealing with business to business marketing can be said to be relatively lower than dealing with business to customer marketing. This is because businesses guarantee quicker and assured payment of their debts than individuals do. This is another reason that makes the selected segment ideal and convenient,

Mass Media and the Impact of Violent Imagery on Teens Essay

Mass Media and the Impact of Violent Imagery on Teens - Essay Example Within this context, one must learn to see media as more than just entertainment. It is also a library, a channel of communication and a means of self-betterment. In other words, teenagers must be guided toward a better understanding of mass media specifically because its function in society is subjective and undefined. Teenagers who are guided toward a broad utilitarian view of the media are more apt to use it responsibly and are less likely to exhibit negative behavior than those who are exposed indiscriminately to violent video games, programmes and films. Those who criticise the culture of violence that unquestionably proceeds from films, television, the Internet and video games have quite successfully leveraged the impressionable vulnerability of youth. However, this ideological position, which is now widely accepted, underestimates the capacity of teenagers for independent thought and reason. ‘The systematic derision of children’s resistant capacities can be seen a s part of a broader conservative project to position the more contemporary and challenging aspects of the mass media, rather than other social factors, as the major threat to social stability today’ (Gerbner 1993, p. 139). This tendency to emphasize the negative end of the spectrum, which is apparently enhanced every time a young person perpetrates an act of violence, is the rallying cry of interest groups and politicians seeking to prove a point. These factions have benefited from the published opinions of scholars and theorists who warn against the terrible residual effect of violence in the media on young people. George Gerbner, a communications professor, and social scientist, wrote that while there have been bloodier eras in human history, none have been so filled with violent imagery as the present: ‘We are awash in a tide of violent representations the world has never seen. There is no escape from the massive invasion of colorful mayhem into the homes and cultura l life of ever larger areas of the world’ (Gerbner 1993, p. 139). Gerbner and others associate violence with power, the acquisition of which is of keen interest to people of all ages. For teenagers, exercising power in the ‘virtual’ world of video games is an elaboration of personal power that is otherwise beyond the reach of young people. Gerbner argues that violent behavior among young people should be studied from the standpoint of the ‘cradle-to-grave’ violent imagery with which young people are bombarded. It is not perceived, isolated causes of violent acts that should be considered, Gerbner claims, but other less apparent factors to which pervasive media violence has contributed. He holds that the uniquely modern phenomenon of media-produced violence has engendered unconscious, deeply rooted feelings of vulnerability and personal insecurity and that it is this, more than anything, that produces aggressive and violent behavior in teenagers (Gerb ner 1993, p. 139).

Sleep, napping and cyrcadian dysrhythmia in aviation Essay

Sleep, napping and cyrcadian dysrhythmia in aviation - Essay Example If fatigue is caused by a longer time period the reaction will be seen in timing errors in response sequences or less smooth control. While it will result in reducing the attention which will affect the preoccupation with single tasks or elements or even reducing audiovisual scan. Fatigue can also cause diminished memory which will lead in forgetting peripheral tasks or even reverting to â€Å"old† habit patterns. While withdrawn mood results in, less likeliness of conversing and less likely to perform low-demand tasks Circadian rhythms  are intrinsic biological clock with regular changes in mental and physical characteristics occurring every 24 to 25 hours. Many of these bodily circadian rhythms are controlled by the body’s biological "clock." This includes blood pressure, heart rate, core body temperature etc. The typical circadian cycle, performance peaks between 12pm and 9pm and falls to a minimum circadian trough between 03am and 06am. As the body clock is inherently capable of monitoring the passage of time, it differs from most clocks in that its period is flexible and must be set, or synchronized, before it can accurately predict the timing of periodic environmental events. Entrainment is accomplished by external synchronizers, Zeitgebers like at sunrise or sunset, ambient temperature, meals or by social cues. Circadian rhythm  is a modern problem and is symptomology. It directly affects our performances, mood, motivation, and behavior. It also results in sleep disturbances, lassitude, anxiety, irritability, and depression. While sometime it has slow reaction times, defective memory for recent events, errors in computations, and a tendency to accept lower standards of performance. So, if someone is rapidly traveling from one time zone to another, the body clock and rhythms it controls must resynchronize to the local geophysical and social zeitgebers. For example eastward travel shortens the day while westward travel

Production Analysis Essay Example | Topics and Well Written Essays - 750 words

Production Analysis - Essay Example In this span of time, considerations were made to generate eco-efficient inventions that led to introduction of the cotton gin. Eli Whitney invented the cotton gin in 1793, an invention that led to a lot of changes and influences concerning cotton production and agriculture in its entirety (Textile Technology Digest 75). This invention was the indubitable mother of inventions. Whitney had just been hired as a tutor in a plantation in Georgia. He witnessed and heard complains of workers who cried for heavy workload. Given Whitney’s interest in solving mechanical problems and as had been advised by Littlefield Greene, Whitney developed a brush like machine that was able to separate cotton from the seed (Textile Technology Digest 201). However, the Whitney’s machine was a crudely crafted box fitted with a cylinder, a row of saw-like teeth, and a crank. It cylindrical design allowed the raw cotton to be fed to the teeth like wire through the cylinder. The cylinder spurned around as the wire teeth passed the cotton via small-sized slits on a bar of wood. This process discarded the unwanted seeds as the cotton fibers pulled off. Whitney’s cotton gin was a stark and crude as the machine, but it increased the processing rates of cotton (Zanden 126). The efficiency of the invention was significant in that the cotton was inserted into the gin through a 16 inches manually controlled diameter pipe that moved around the cotton. Within the gin, there were roller spikes that helped in breaking the cotton modules into different parts. The loose cotton then went into the original starting point just like the trailer cotton. As the cotton moved, it carries a lot of moister that was removed by passing it through a dryer. The large clumps of cotton disintegrated into finer materials through the rotating spiked cylinders. Additionally, the gin was fitted with sieves that remove foreign materials such as leaves and

Electrical and Electronic principles Lab Report Example | Topics and Well Written Essays - 500 words

Electrical and Electronic principles - Lab Report Example When connected to the DC power source, the current flows through the circuit. The potential difference increases while the capacitor is being charged. When the voltage on the terminals is of the capacitors is equal to the power supply voltage, the capacitor is fully charged. When the circuit is disconnected from the power supply, the capacitor is said to be discharging through the resistors. The voltage across the circuits then drops gradually until it is zero. At first, there is very little charge in the circuit. When power is supplied from the DC source, a charge builds up in the both the resistors and the capacitors. It is noted that as the charge increases in the circuit, the current recorded on the circuit gets smaller. From the experiment carried out above, we can learn that the changes in both the voltage and current in a multisim circuit when charging and discharging. The charge Q in a circuit is dependent on the amount of voltage present and in turn this influences the current measured on the circuit. When the amount of charge gets larger, the amount of current measured gets smaller. When discharging, the voltage across the resistors and the capacitors drops gradually until it reduces to zero. The phase angles of both current and the voltage in this circuit have equal but opposite magnitude. The tests carried out in the lab and through simulation of the multisim circuit have been used to demonstrate that these conclusions are true. In conclusion, it has the concept of charging and recharging of multisim circuits has been well understood and all the factors that influence the obtained results have been identified hence the objective has been fully

Customer Loyalty in a Business To Business Context Essay Example for Free

Customer Loyalty in a Business To Business Context Essay Customer loyalty is considered to be a powerful tool for most organizations in ensuring that they gain a competitive advantage in their respective industries ( Lam, Shankar, Erramilli, Bvsan, 2004, p. 294). Customer loyalty is necessary for ensuring that organizations remain profitable while also achieving growth through reaching out to new market grounds. The importance of customer loyalty in the world of economics has developed gradually as an area of study especially business to business (B2B) environments. This is due to the need to study and identify factors that ensure customer loyalty is maintained and even increased, according to Haghkhah et al. , (2013, p. 156). Haghkhah, et al., (2013, p. 156) further noted that increased competition for customers in the market signifies that business ought to react even faster and more specific to the demands and wants of clients in order to win their loyalty. For this reason, marketers in most organizations tend to focus on customer retention techniques and also to lay an emphasis on increasing their loyalty levels. In order to achieve this, B2B has offered vast opportunities to ensure that most organizations achieve their objectives of customer retention and loyalty. Thus, the latter shows the importance of understanding customer retention and loyalty as an important area of the research study. Customer loyalty is viewed as a behavior of repetitive buying and further developed moving forward with factors such as antecedents, consequences, and factors. This has led the researcher to gain an interest in conducting further research on customer retention and loyalty, therefore, this research paper will be on the various ways and techniques that organizations can implement in order to increase customer loyalty in a B2B context Customer loyalty According to Haghkhah, et al., (2013, p. 157) a high rate of loyalty in a B2B environment is a competitive advantage to the seller due to the clients willingness to pay a higher price for goods and sensitive since they start becoming less price sensitive as a result of trust that has been gained. This means that the income generated is likely to increase and remain stable to move forward Customer loyalty is viewed as a strategy that aims at ensuring customers gain behaviour of repetitive purchasing from the same company. Customer loyalty in a B2B environment achieves a mutual reward that benefits both the customer and the organization. It is usually considered as ways of gaining competitive advantage by an organization over its competitors. Various companies have applied the strategy of maintaining customer loyalty since it is considered cheaper in regard trying to gain new customers in order to increase their revenue base. ÄÅ'ater.T ÄÅ'ater.B (2010, p. 1322) view customer loyalty based on activities such as contract renewal, making recommendations to clients and increasing patronage in a business to business environments. They further note that these factors will likely influence the level of loyalty to clients of an organization. In other research, customer loyalty in a B2B environment is based on the experiences of the client, the future expectations that a client may have about the organization and the frequency at which a customer buys goods and services from the organization( haghkhah, Abdul Hamid, Ebrahimpour, Roghanian, Gheysari, 2013, p. 158). Further, (ÄÅ'ater ÄÅ'ater, 2010) notes that in order to influence the loyalty of clients in a B2B context, and then the organization has to understand the behaviour of the client and the attitude of the client. Literature review 2.1 Limitations and Gap in Literature The field of customer loyalty is one that has much information, but very little attention has been given to business-to-business scenarios. Most previous research has mainly focused on the customer’s point of view (Mascareigne, 2009). This could be because most view customer retentions as a behavioral factor. (Ranaweera Prabhu, 2003) In any economy, businesses have to transact to perform their daily operations. Some businesses, such as audit firms, exist to serve other businesses. Extensive research on this area could aid other businesses to learn the dynamics of customer loyalty amongst themselves. A major limitation that was also experienced in the research was the over generalization of the research based on a B2B context. Since different businesses have different operations and strategies, some aspects may works for a certain sector that may not necessarily work for another. For example, concepts that may be used to increase customer loyalty in the banking sector, may not work in the manufacturing sector. According to Buttle (2008, p. 267) commitment is defined as the relationship that exist between the two firms and is likely to be terminated at a reasonable future date. In a B2B environment, the commitment shared by the two firms is usually on a mutual agreement. Doma (2013, p. 72) notes that commitment between two firms is usually bonded by trust among the two firms. The level of trust that is usually shared by the two or more firms that conduct business affects their commitment framework. The more a firm is committed to another increases the level of loyalty shared by the two firms. Moorman Rust (1999, p. 183) in their research notes that commitment is usually the level of effort that is put by firms in ensuring a valuable relationship enjoyed by the two firms is maintained in the long term. The relationship usually has economic benefits for the two firms in their bid to ensure they remain profitable in their operations. For this reason, there exists a belief among organizations that the relationship has economic benefits; thus efforts are put in maintaining it. However, according to Hennig-Thurau (2004, p. 463) states that many scholars tend to argue that there is no major difference between loyalty and commitment. That school of thought has been dismissed by Morgan Hunt (1999, p. 24) who argued there is a difference between loyalty and commitment. They, however, noted that the two are related, with a commitment being an antecedent of loyalty. This means that commitment is a factor in B2B environment that will increase the level of loyalty. This also meant th at the existence of commitment had a strong positive impact on the level of commitment. Shabbir et al. (2007, p. 280) in their research demonstrated that commitment is an antecedent of loyalty. They argued that commitment in the B2B environment, it played a central role in ensuring that loyalty is always maintained and even increased to higher levels. Sharma, et al. (2006, p. 77) in their study note that commitment is the situation whereby there is a desire to make a relationship stronger with another person or even group due to familiarity or even friendship has that has been developed over time due to the personal interaction that has occurred between the two over a period of time(Eakuru Mat, 2008, p. 125). Therefore, commitment should be as a result of identifying the values that are shared commonly between two organizations. It is crucial to note that the customer will retain a relationship with another party due to the positive effect they have with the supplier. At times, a client may be forced to continue staying in a relationship with another party due to lack of valuable options that may be available to them (Fullerton, 2005, p. 1388). However, most relationships are maintained with a commitment as a result of the benefits that both parties will benefit from (Brandi, 2001, p. 67). When commitment is the guiding principle of B2B environment, and one organization performs poorly in comparison to the incumbent organization, then due to the level of commitment shared the partners are unlikely to switch to other options (Stephan , 2002, p. 20). This makes a commitment an underlying factor that will help in influencing the level of loyalty in a B2B environment (Stephan , 2002, p. 33). Akin (2012) gives an example, in comparing the loyal between customers with low loyalty and customers with high loyalty and explains that customers with high loyalty will be not be swayed by discounted prices from other suppliers. Therfore, the higher the level of commitment that will be shared between organizations an increase in loyalty levels between the organizations will be experienced. If the level of commitment is increased through activities such as contract renewal and making of recommendations to the other organization, it will in turn increase the level of loyalty enjoyed by the two firms. Therefore, if organizations want to increase the rate of exit by their clients, then they have to build a relationship that will be founded on a commitment. Commitment will in turn increase the level of loyalty in a B2B environment. This will ensure that the future of the organization is maintained as it will continue making profit. In a study conducted by CITATION Gus05 l 1033 (Gustavsson Lundgren, 2005) they give an example whereby airline companies use their frequent flyer programs as a means to enhance repeated purchase through provision of economic incentives to ensure that they increase and also maintain loyal among their clients. 2.2 Theories and Methodologies A common principle that has emerged from the total quality management (TQM) movement is that the decisive path, to retaining customers, is to satisfy their needs (Colby, 2013). The theory holds that if by identifying what customers expect and by meeting these requirements and expectations, these customers are less likely to opt for the services given by a competitor. Past research conducted by Colby (2013) has shown a positive relationship between satisfaction and loyalty. In other words, if a client is satisfied with the services offered by a business, the client is bound to be loyal to the business. Other studies have also identified a positive relationship between service quality and customer loyalty (Van Es, 2012). However, a certain level of satisfaction does not always guarantee the desired loyalty. In a certain survey, Colby suggested four indicators of customer loyalty and this include; demographics, past behavior, perception of gain or loss of switching to a different brand and attitudes towards openness to new brands. Studying these four indicators can give a better understanding of customer loyalty. For instance, if a business expects to save on costs by transacting with another business, then they are most likely to be loyal to that particular partnership. The attitudinal approach takes a view of purchase behavior and tends to explain in terms of values, beliefs and attitudes. Deterministic theory entails the logical relationship between variables and researchers in this field are responsible for identifying which variables affect customer loyalty. It appears to be acceptable to most cognitive researchers that attitude comes before behavior in a scenario that involves repurchasing a product and is very important because attitude comes before a choice. The behavioral approach holds that internal processes cannot be measured and, therefore, have no place in research (Bennet Bove, 2002). Understanding customer loyalty in a B2B scenario is a long term relationship regardless of the importance of the transactions. Both methods may differ in views but can be both used to understand the concept. Although customer loyalty research has evolved over the years, most of this research uses a logical empiricist paradigm(Paavola, 2006). Information about customer loyalty has been derived mainly from cognitive psychology, with theories about attitude forming most of the work. Current theoretical framework could, therefore, bring a new perspective into the loyalty research. Paavola (2006) uses the social constructionism paradigm to examine the notion of customer loyalty critically. The study gives a detailed description of customer loyalty that is based on the social reality of customers. The results imply that different types of loyalty should be taken into considerations when making managerial implementations. Categorization can also be very beneficial when it comes to future loyalty research. Most theories, which are associated with loyalty studies, deal with issues such as loyalty programs, customer satisfaction, customer value, service quality and social bonds (Jacobsen, Olsson, Sjovall, 2004). A model constructed by Jacobsen, Olsson and Sjovall (2004) shows that social bonds have the most significant effect on customer loyalty with companies in the banking sector. The study shows that the most important factors, in maintaining customer loyalty in the banking sector, were social bonds and personnel. This is because, banking services are very similar and to survive in such as market, strong competitive personnel are required to make the right connections. The same study revealed that monetary benefits are not a significant factor in that area of business. According to Kuusik (2007), the factors, trustworthiness, satisfaction, importance of relationship and image are important factors that play a role in the different levels of customer loyalty. Traditionally, most research has focussed on either the influence of individual factors on loyalty or the nature of different levels of loyalty. It is important to not only view loyalty through behavioural criteria, but also attitudinal criteria as well. Behavioural clients could be divided into; forced to be loyal, functionally loyal and loyal due to inertia (Kuusik, 2007). For instance, in a B2B context, when a certain company is a monopoly, getting supplies from them is the only logical answer, and this forces a company to be loyal by force. Businesses can be loyal by inertia due to the importance of a certain process. If the process is of low importance, then there is practically no need to get another partner. This can happen in situations where the transaction is routine such as trash- pickup. Functionality loyalty is gained from when organizations have to partner with other organizations because they have an objective reason to be. Research has shown that inertia is a situation opposite to loyalty CITATION Aki12 l 4105 (Akin, 2012). For example, a business may select another business since they require minimal effort to reach them. Dahlgren (2005) used multivariate data analysis techniques to build a link between dimensions of brand loyalty and to capture the different levels of customer loyalty. The result showed several differences in the loyalty dimensions. In a similar study, Kuusik (2007) uses a LOGIT regression model to determine the significant factors that affect customer loyalty. The model comprises of various factors that affect customer loyalty. The study reveals that image, satisfaction, importance of relationship and trustworthiness are the most significant factors in loyalty research. According to East et al. (2005) the definition of loyalty is useful if they can be used to predict phenomena such as search, retention, and recommendation. The authors establish that combination measures of customer loyalty often act as poor indicators of consumer loyalty as compared to other singular indicators such as recommendations. Apart from viewing these combinations to be of limited value, the research also establishes that there is no form of loyalty that always predicts different loyalty outcomes and a general concept of loyalty should be abandoned (East, Gendall, Hammond, Lomax, 2005). For instance, instead of using indicators such as loyalty programs and money rewards, researchers should either look for retention of customers and any recommendation given by them. 2.3 Identifying relationships between ideas and practice to increase loyalty in a B2B context Various ideas have been drafted in order to increase customer loyalty in a B2B context. For example, from the above review, it is noted that identification of the companys prospects and acting on them will help in increasing the loyalty. However a company can deliver on all the needs of their clients, but the delivery of their services will influence the level of loyalty moving forward. If when delivering all the needs of their client, and they produce a poor delivery service, then this will likely lead to a decrease in loyalty level. For example according to Akin (2012) factors that help increasing the loyalty of customers is high-level service quality delivered by firms that will lead to a high level of customer satisfaction. In another scenario, companies tend to try and find ways in which they can influence the frequency at which their clients access their websites for information. However, research indicates that half of the customers get information from their website. The lack of companies to invest and provide websites that are easy to access and provide the necessary information to their clients will lead to a decline in the level of loyalty. For this reason, there is a clear distinction between the ideas developed to increase loyalty and the practices a company will adopt. Conclusion From this literature review, it can be shown that various researches have tried to establish the existence of a positive relationship between loyalty and aspects such as service quality and customer satisfaction. Some studies have employed the use of correlation analysis to investigate this relationship. Correlation research allows a researcher to determine whether a relationship between variables exists, it allows one to define the extent of the relationship between the variables (Gall, Gall, Bord, 2005). Qualitative and quantitative research methods both have their benefits and drawbacks. For instance, when the correlation between two variables has been established, it still does not tell the researcher what should be done, but rather what can be done. Qualitative methods, as used by Paavola (2006), can also bring out knowledge that is not familiar with other researchers. The results can also be influenced by the researcher’s personal biases. However, some of these studies tend to cover wide areas that may take long periods of research. The benefits of customer retention have been recognized by many researchers (Feihua, 2011). In the business to business scenario, certain aspects of retaining a customer bring out themselves than conducting business with the ordinary customers. For instance, paying attention to the ordinary, like attending meetings on time is not a necessary, but a crucial habit to consider. In a B2B relationship, the parties are more defined, and this is based on the assumption that both parties are seeking common benefits in the relationship (Oy, 2010). In a normal business to customer relationship, the dissolution of the relationship ends up in the consumer leaving the services of the provider. In the B2B setup, the end of the relationship is thought in terms of a process while in switching is thought as just as a change in the relationship. In customer loyalty research, perhaps it would be of vital importance to consider the industry in which the research is being conducted on. In industries wher e the businesses provide similar services, social bonds could be the prevalent factor that promotes consumer loyalty between businesses. In other industries, where the services offered are different, probably loyalty programs and monetary rewards could be the way to win customer loyalty. References Akin, E. (2012). Literature Review and Discussion on Customer Loyalty and Consciousness. European Journal of Economics, Finance and Administrative Sciences, 158-170. Brandi, J. (2001). Building Customer Loyalty: The 21 Essential Elements in Action. Texas: The Walk The Talk Company. Buttle, F. (2008). Customer Relationship Management (2nd ed.). New York: Routledge. Doma, S. A. (2013). Relationship Quality as Predictor of B2B Customer Loyalty. SYSTEMICS, CYBERNETICS AND INFORMATICS, 111(1), 72-78. Gustavsson, S., Lundgren, E. (2005). Customer Loyalty. Lulea University of Technology. Haghkhah, A., Abdul Hamid, A. B., Ebrahimpour, A., Roghanian, P., Gheysari, H. (2013). Commitment and Customer Loyalty in Business-To-Business Context. European Journal of Business and Management, 15(19), 156-164. Lam, S. Y., Shankar, V., Erramilli, M. K., B. M. (2004). Customer Value, Satisfaction, Loyalty, and Switching Costs: An Illustration From a Business-to-Business Service Context. Journal of the Academy of Marketing Science, 32(293), 294-311. Bennet, R., Bove, L. (2002). Identifying the Key Issues for Measuring Loyalty. QUT Digital Repository, 1-29. ÄÅ'ater, T., ÄÅ'ater, B. (2010). Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships. Industrial marketing management, 39(8), 1321-1333.Colby, C. (2013, December 9). A New Paradigm for Understanding Customer Retention. Retrieved from Rockbridge: http://rockresearch.com/a-new-paradigm-for-understanding-customer-retention/ Eakuru, N., Mat, N. (2008). The application of structural equation modeling (SEM) in determining the antecedents of customer loyalty in banks in South Thailand. The Business Review, Cambridge, 10(2), 129-139. East, R., Gendall, P., Hammond, K., Lomax, W. (2005). Consumer Loyalty: Singular, Additive or Interactive? Australian arketing Joural, 10-17.Feihua, Q. (2011). Customer Retention in E-commerce business. Haaha-Helia University press, 1-56. Fullerton, G. (2005). How commitment both enables and undermines marketing relationships. European Journal of marketing, 39(11), 1372-1388.Gall, J., Gall, M., Bord, W. (2005). Applying educational research: A practical guide (1st ed.). Boston: Pearzon. Hennig-Thurau, T. (2004). Customer orientation of service employees: Its impact on customer satisfaction, commitment, and retention. International Journal of Service Industry Management, 15(5), 460-478. Jacobsen, D., Olsson, M., Sjovall, A. (2004). The Creation of Customer Loyalty. Kristianstad University, 1-71. Kuusik, A. (2007). AFFECTING CUSTOMER LOYALTY: DO DIFFERENT FACTORS HAVE VARIOUS INFLUENCES IN DIFFERENT LOYALTY LEVELS? Tartu University Press, 1-29. Mascareigne, J. (2009). Customer Retention. Lulea University Press, 1-88. Moorman, C., Rust, R. T. (1999). The role of marketing. The Journal of Marketing, 180-197, 63.Morgan, R. M., Hunt, S. D. (1999). The commitment-trust theory of relationship marketing. The Journal of marketing, 20-38.Oy, O. (2010). IMPROVING CUSTOMER LOYALTY THROUGH A REGULAR CUSTOMER PROGRAM. TAMPEREEN AMMATTIKORKEAKOULU University Publications, 1-45. Paalova, H. (2006). Categories of Loyalty. Toward Meaning-based Theory of Customer Loyalty. European Advances in Consumer Research, 420-428. Ranaweera, C., Prabhu, J. (2003). The influence of satisfaction, trust and switching barriers on customer retention in a continuous purchasing setting. international journal of service industry management, 374-395. Shabbir, H., Palihawadana, D., Thwaites, D. (2007). Determining the antecedents and consequences of donor †perceived relationship quality—A dimensional qualitative research approach. Psychology Marketing, 24(3), 271-293. Sharma, N., Young, L., Wilkinson, I. (2006). The commitment mix: Dimensions of commitment in international trading relationships in India. Journal of International Marketing, 64-91. Stephan, B. (2002). Customer Loyalty Programs and Clubs (2nd ed.). London: Gower Publishing, Ltd. Van Es, R. (2012). The Relationship between Service Quality and Customer Loyalty, and its Influence on Business Model Design. Universiteit Twente, 1-85. Source document

Attention Deficit Hyperactivity Disorder Essay Example for Free

Attention Deficit Hyperactivity Disorder Essay The conditions causing the psychological condition, Attention Deficit Hyperactivity Disorder or ADHD has continued to become a puzzle to psychologists. Overtime, the symptoms for ADHD have undergone numerous diagnoses. Although the main cause of ADHD remains unknown, present evidences show that ADHD is genetically acquired (Lilly, 2007). ADHD is a mental disorder characterized by problems of hyperactivity and impulsiveness. According to the Diagnostic and Statistical Manual of Mental Disorders-IV, inattention and hyperactivity-impulsivity are either or both of the two syndromes associated with this psychological disorder (House, 2002). ADHD is one of the most common mental disorders among children in the United States and it is believed that it affects 4 to 5 percent of the children in the country (Coile, 2004). ADHD often affects the school performance of the children. Because of the lack of attention and hyperactivity of children, it is difficult for them to concentrate on learning or educational activities (House, 2002). One of the speculated roots of ADHD is through heredity and genetics. Researches presented that ADHD runs in families. According to the Pediatric Annals, there is a 25 percent chance that the child of an adult with ADHD will also acquire the disease (Lilly, 2007). At present, since there is insufficient evidence on the real and exact cause of ADHD. Most researches consider the genetic explanation of ADHD as the most valid. It is believed that a particular gene is passed on from parents to children; this may be the inherent cause of ADHD. This can be well explained in identical twins. If one of the twins has ADHD, there is a greater risk that other will have it too (Driscoll, 2007). Researches firmly suggest that ADHD occurs in cluster within families. ADHD occurs in biological relatives of children or adults with the disorder, implying the strong hereditary cause of the disorder. An ADHD twin studies found out that identical twins are most likely to manifest symptoms of ADHD, and this finding is consistent in all studies conducted (Joseph, 2006). One of the comprehensive reviews in the twin studies is made by Jay Joseph where he examined the continued misinterpretation on the findings of the twin studies. He firmly believed that the similarities manifested by the twins are not presenting the possible genetic influences on ADHD but this may lie on the environmental factors experienced by the twins (Southhall, 2007). The twin studies are crucial theoretical assumptions. Some researchers claim that the studies are not supported by sufficient evidences. The study merely focused on identical twins, but there are fraternal twins and considered that the environmental factors are equal, there are changes in the findings. Since the evidences is deeply anchored on identical twins who are treated more alike and spend more time together and has a greater tendency to experience confusion and closeness, thus, in a controlled environment, it is expect that the identical twins will correlate higher than the fraternal twins on ADHD measures (Joseph, 2006). ADHD twin studies are based on unsupported theoretical assumption and offer only a possible genetic influence on the symptoms of ADHD. These studies recorded are based more on the psychological bond, more similar treatment and same environment experienced by identical twins than fraternal twins (Joseph, 2002). Another method of study used to discover the roots of ADHS is the adoption study. The difference of this approach on the twin studies is that, it is able to disentangle genetic and environmental influences on psychiatric disorders due to the genes that came from one family and was raised in the environment of another. The rules of hereditary and environmental influences or the nurture and nature influences are relevant in this study of ADHD causes (Joseph, 2002). In this approach, participants are obtained from families with adopted children and families with their biological children, who both have ADHD and same type of families without the psychological disorder. However the research is proven to have a flaw; it is unable to consider the biological parents and relatives of the adopted children. This may contain pertinent information on the genetic influence of ADHD. Therefore, the researchers were not able to make a definite comparison on the foster and biological families of the adopted children. Another flaw of the research is that hyperactivity of the parents is solely based on recollections of the parents if they experienced symptoms of ADHD when they were young. This method and data are unreliable for the having the possibility of giving false accounts (Joseph, 2002). The fundamental assumption of the adoption studies is that ADHD is more prevalent in biological families than in families with adopted children. The studies found higher rates of hyperactivity in children and their biological parents than children with adoptive parents (Joseph, 2002). It is reasonable to dismiss the conclusions of the adoption studies since it did not perform blind diagnoses and introduced a genetically-biased research with conclusions favoring genetics. The control group is unable to serve its purpose if the researchers know the participants related to the cases and which belongs to the control group (Joseph, 2002). Now, psychiatric geneticists see children inheriting a predisposition that will eventually develop into ADHD in the presence of unknown environmental factors which might include viruses and toxins (Joseph, 2002). Though the genetic influences are believed to be the most valid cause of Attention Deficit Hyperactivity Disorder (ADHD), they seem to only give possible genetic assumptions and add to the incomplete puzzle of the real cause of ADHD, as the root cause of the psychological disorder targeting most of our children is still unknown.